Paola B.

Front-end UX Engineer

UI & UX Designer
9/1/2021 - 3/1/2024

Managed four comprehensive design systems for major applications, including Maytag, JennAir, KitchenAid, and Whirlpool app, focusing on user experience (UX) and user interface (UI). Ensured seamless integration and usability of various design libraries used within these systems. Actively engaged in the Culture team, dedicated to fostering and promoting a robust design culture throughout the organization.

UI & UX Designer
11/1/2020 - 9/1/2021

Gained expertise in user experience (UX) and user interface (UI) design, conducting thorough target audience tests to ensure alignment with user needs. Proficiently created prototypes and wireframes to visualize design concepts and optimize user interactions. Conducted in-depth research to inform design decisions and enhance the overall user experience.

UI & UX Designer
10/1/2018 - 11/1/2020

Developed expertise in user experience (UX) and user interface (UI) design, conducting thorough target audience tests, and creating detailed prototypes and wireframes. Engaged in comprehensive research to support design decisions and enhance user satisfaction. Utilized tools such as Sketch, Figma, and Adobe XD to craft intuitive and visually appealing interfaces. Collaborated on projects for major clients to ensure their specific needs and branding guidelines were met.

Product Designer
5/2/2018 - 1/2/1900

Restructured application features and screens, focusing on information architecture and enhancing the user interface (UI) and user experience (UX). Conducted comprehensive usability testing to ensure a user-friendly application. Developed technical expertise in UI/UX design principles and usability testing methodologies.

Designer
2/2/2017 - 3/2/2018

Worked as a Graphic Designer at an innovation consulting agency. Responsibilities included creating a variety of online and offline visual pieces and planning and managing content for social media platforms. Demonstrated proficiency in creating storyboards and conducting UX testing to enhance user experiences. Played a key role in assisting DesignSprint workshops and led efforts in interviewing focus groups and target audiences to gather actionable insights.

Merchandise
11/2/2015 - 2/2/2016

Gained a comprehensive understanding of methodologies, procedures, and philosophies by studying for two weeks at Disney University. Developed skills in product sales, addressing administrative tasks, and managing financial issues during a three-month tenure in the Merchandise area.

Marketing
6/2/2015 - 7/2/2015

Managed and coordinated updates across seven social media platforms, showcasing expertise in social media management and content scheduling. Played a key role in product description development for new items on the website, ensuring accurate and engaging product information. Utilized bilingual skills to translate company materials into English, contributing to the global outreach and international presence of the organization.

English Language at Brazil United States Cultural Center
2003 - 2012

Graphic Design at Armando Alvares Penteado Foundation
2014 - 2017

Direction of Digital Creation at BRITISH SCHOOL OF CREATIVE ARTS
2018 - 2018

Web Designer at Belas Artes
1/1/2017

Web Designer at Belas Artes
1/1/2017

Google Adwords at Goobec
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Graphic Design and Cinema Wrapping the Audiovisual at b_Arco
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Certificate of Competency in English at Michigan
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Summer Plus English Language Achievement, specialization in Art & Design at Iona College
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Graphic Design and Cinema Wrapping the Audiovisual at b_Arco
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