Berta R.

Product Owner

Business Analyst
9/1/2022 - Present

Worked within the IT digital channels team to develop a strategic vision for products aligned with company objectives. Conducted in-depth analysis of business needs and created AS-IS process mappings, flowcharts, and defined delivery stages. Developed and maintained a comprehensive backlog, ensuring alignment with business objectives. Provided support to designers and documented project histories and scenarios using Jira. Led multifunctional teams through the product development lifecycle, facilitating strong collaboration and communication. Monitored delivery processes and participated in homologation to ensure quality assurance. Actively participated in planning, daily stand-ups, and refinement meetings. Led planning, review, and sprint retrospective sessions to promote continuous improvement. Contributed to the development and training of teams, and played a key role in implementing effective solutions.

Senior Product Owner
4/1/2021 - 4/1/2022

Defined roadmap and backlog for RPA projects while monitoring Sprints using agile methodology. Collaborated with the development team during sprint planning and conducted thorough business analysis. Presented results effectively to stakeholders and demonstrated comprehensive understanding of product development lifecycle. Guided and supported product owners and team members, fostering a culture of continuous learning and growth. Leveraged expertise in the Scrum Framework to develop process solutions. Prepared detailed technical documentation for software requirements specification and produced status reports for project management.

Business Analyst in IT
5/1/2013 - 11/1/2020

Managed and planned IT projects, working closely with a project management team to ensure scope control and adherence to deadlines following kick-off meetings. Created and monitored managerial reports, driving continuous improvement (Kaizen) by developing backlogs that aligned with user needs and current legislation. Focused on automation and reduction of execution time for daily processes through homologation tests in QA environments, ensuring high-quality software delivery. Provided user training and performed analysis, support, and operational configurations in Oracle, Synchro, and Softway ERP systems. Acted as a key user of Oracle R12 in modules such as AR Billing, Purchasing, General Ledger, Receiving Fiscal, Order Management, and Item Creation. Supported import system processes, guiding the integration from Import Declarations to customs clearance in Softway. Played a crucial role in fiscal solution system integrations, continuously updating, testing, and delivering projects in compliance with SEFAZ legislation using Synchro Solfiz and Dfe. Developed proficiency in SQL and Dataload, enhancing data management and process optimization.

Tax Analyst
4/1/2012 - 4/1/2013

Issued invoices for products, services, shipments, returns, and entries, while managing the tax reception process. Oversaw nationalization of imported materials, analyzed Import Declarations (DI), and monitored customs clearance until delivery. Applied extensive knowledge of taxes and registered new CFOP (Fiscal Codes) in compliance with legislation and departmental needs. Categorized productive and unproductive items based on accounting classification and conducted thorough analysis of fiscal processes related to the entry and exit of materials. Utilized Kaizen principles, automated forms, and control spreadsheets to ensure adherence to accounting standards. Conducted detailed reviews of fiscal documents and performed precise tax calculations. Managed follow-ups and created comprehensive management reports. Coordinated with customers, suppliers, and sellers to ensure smooth operations and implemented just-in-time logistics practices to optimize supply chain efficiency.

Sales Analyst
6/1/2011 - 1/1/2012

Developed expertise in customer and supplier support, focusing on the procurement of replacement parts and development of new suppliers to ensure quality. Managed the entire supply chain process, from request and purchase order placement to product delivery, optimizing lead time efficiency. Demonstrated proficiency in checking products and import documents (DI) and issuing invoices for parts, services, and shipments. Conducted sales analysis, prepared detailed reports, and managed inventories of parts and tools. Expertise in document management for service authorization, ensuring compliance with health and safety regulations and obtaining necessary certificates and exams.

Administrative Analyst (Customer Service)
9/1/2003 - 5/1/2011

Managed relationships with clients, suppliers, and the technical team, ensuring seamless communication and service delivery. Applied field service indicators to guarantee optimal customer service through actionable metrics. Implemented CRM systems and projects designed to enhance customer service, as well as analyzed and controlled maintenance contracts. Developed KPIs to reduce overtime and improve service analysis. Provided support to clients and technicians in specifying spare parts, budgeting, and billing. Programmed daily maintenance activities in alignment with demands and schedules, ensuring consistent follow-up. Demonstrated expertise in utilizing DATASUL EMS and SCUA (CRM) systems.

Accounting Sciences at North Paraná University
2015 - 2019

Technology in Electronics at FATEC - College of Technology
1998 - 2001

Postgraduate in People Management at São Judas Tadeu University
2004 - 2006

ADS - Systems Analysis and Development at Estácio University
2023 - 2025

MBA in National and International Logistics at ESAMC - Higher School of Administration and Marketing
2010 - 2012